The real estate industry has seen many highs and lows over the past decade. Not only have we seen a fluctuation in property prices, but we have also seen some large changes in the way we operate and conduct business, namely in the customer experience provided. A customer’s trust is the single most important resource a real estate investor can earn. Although it can take years to build and only a few moments to obliterate, trust can provide significant benefits for a business, especially when it comes to developing relationships. Forming a genuine relationship is the first step to providing real estate customer service, and the prelude to building brand loyalty. A strong foundation based on trust will lead to other advantages such as recommendations of your services, as well as increased investor opportunities including sales and business partnerships. Along with building trust, customer service can help to build a solid business reputation in the industry.

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