Choosing the right type of advertising for your company seem like a no-brainer, but you’d be surprised at how many businesses are unsure what types of ads work best for them or their industry. There’s also not one “right” answer here since it depends on where you’re located and who your target audience is as well as other factors that can’t necessarily be generalized across all industries/geographies/audiences etc… Think about which channels will reach customers in real life (offline) versus online? You might find some overlap between these areas—and if so, great! If there isn’t much overlap, then it could mean that you need to invest in more than one type of advertising. You could, for example, do both billboard and radio ads or print/online promotions etc…

The last thing you want is to pay big bucks for an ad that isn’t working out the way it should—or worse yet, not getting any results at all! Ask yourself what metrics are important to track so that you know whether or not your advertisements are doing their job. Is it traffic? Revenue? Conversion Rate (CR)? Customers acquired over time vs new customers only? Don’t forget about ROI either! It’s easy enough these days with Google Analytics integration built into most platforms as well as other paid tools that can help you to track key metrics.

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